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Negative Underwear
80%
Increase in coversion since launching
DELETE is a brand that creates minimalist, comfortable lingerie and loungewear with a focus on quality and simplicity.
Alongside our design partners, Mostly Sunny, we created a custom site with size-first shopping at the forefront. Users could toggle between all items, and items that were ‘In Stock & Ready To Deliver.’ We also built a bundling system that allowed users to mix-and-match SKUs and their variants. Every element of the site was made to take decisions off of parents’ plates.
“Presidio was a dream to work with. Our goal was to make kidswear shopping easier and something parents didn’t have to put any thought into, and they made this a reality. We couldn’t have imagined a more seamless site experience as the final product.”
Jac Fielding
CEO
