Beauty

Client

Services

Beauty

Beauty

Beauty

Tech partners

Who are they

OUAI is a hair, body, and fragrance brand created by celebrity hairstylist Jen Atkin. The name is a casual, Parisian way of saying "yes," which reflects the brand's philosophy of embracing imperfections and not striving for unattainable hair standards. The brand was founded in 2016 and was acquired by Procter & Gamble in 2022.

The brief

The brief

The brief

The brief

The brief

The result

The result

The result

The result

The result

Keep exploring-see more similar projects

Keep exploring-see more similar projects

Keep exploring-see more similar projects

Keep exploring-see more similar projects

Keep exploring-see more similar projects

Client

Services

Beauty

Tech partners

Who are they

OUAI is a hair, body, and fragrance brand created by celebrity hairstylist Jen Atkin. The name is a casual, Parisian way of saying "yes," which reflects the brand's philosophy of embracing imperfections and not striving for unattainable hair standards. The brand was founded in 2016 and was acquired by Procter & Gamble in 2022.

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