OUAI

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Function Junction

Create Shopify Functions for discounts, bundles & order rules

Function Junction

Create Shopify Functions for discounts, bundles & order rules

Function Junction

Create Shopify Functions for discounts, bundles & order rules

Function Junction

Create Shopify Functions for discounts, bundles & order rules

Themes

Premium Shopify Themes

Broadcast

Powerful, feature rich and designedto incentivize sales

Apps

Powerful, feature rich and designedto incentivize sales

Broadcast

Powerful, feature rich and designedto incentivize sales

Broadcast

Powerful, feature rich and designedto incentivize sales

Broadcast

Powerful, feature rich and designedto incentivize sales

Broadcast

Powerful, feature rich and designedto incentivize sales

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Custom Shopify Stores & more

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Selected work & case studies

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Premium Shopify Themes

Quiz Kit

Boost AOV with an AI-powered quiz for smarter recommendations

Duplify

Export and copy data in 1 click. Save time, prevent errors

Function Junction

Create Shopify Functions for discounts, bundles & order rules

Function Junction

Create Shopify Functions for discounts, bundles & order rules

Function Junction

Create Shopify Functions for discounts, bundles & order rules

Function Junction

Create Shopify Functions for discounts, bundles & order rules

Themes

Premium Shopify Themes

Broadcast

Powerful, feature rich and designedto incentivize sales

Apps

Powerful, feature rich and designedto incentivize sales

Broadcast

Powerful, feature rich and designedto incentivize sales

Broadcast

Powerful, feature rich and designedto incentivize sales

Broadcast

Powerful, feature rich and designedto incentivize sales

Broadcast

Powerful, feature rich and designedto incentivize sales

Services

Custom Shopify Stores & more

Work

Selected work & case studies

Support

Partnerships

Blog

Beauty

Back to work

Client

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Beauty

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Who are they

OUAI is a hair, body, and fragrance brand created by celebrity hairstylist Jen Atkin. The name is a casual, Parisian way of saying "yes," which reflects the brand's philosophy of embracing imperfections and not striving for unattainable hair standards. The brand was founded in 2016 and was acquired by Procter & Gamble in 2022.