Headlands by Presidio
Stop rebuilding your storefront.
An enterprise Shopify theme, merchandising tools, continuous updates, and developer support — one platform instead of a pile of apps and workarounds.
Every subscription includes
presidio-demo-athleisure.myshopify.com
There’s a gap between a theme and a custom build. Headlands lives there.
Theme Store theme
Headlands
Custom build
Time to launch
Weeks
Weeks
Months
Cost
~$400 once
$2,500/year
$100k+
Companion app
Five app subscriptions
Presidio+, only with Headlands
Build it or buy it
Source access
No
Full GitHub repo
Yes
Design system
No
Companion Figma library
Sometimes
Updates
Manual, disruptive
PR-level, on your schedule
You build them
Support
Email queue
Premium — direct developer access
Your agency retainer
AI-assisted development
Not supported
Agent-ready, with guardrails
Depends on the agency
What your storefront really costs
One theme. Fewer apps. Less custom code.
The typical stack
Typical pricing, per store
Premium theme
Bought once, customized, then frozen on an old version
$300–$500
+
Bundles and gift-with-purchase apps
Each injecting its own scripts into the cart
$50–$150 / mo
+
Loyalty and rewards app
Points, tiers, referrals
$50–$200 / mo
+
Search, filtering, and quiz apps
Predictive search, collection filters, product finders
$50–$200 / mo
+
Backup and store-copy tools
Backups, staging stores, bulk transfers
$10–$100 / mo
+
Developer time
Customizations, app conflicts, speed fixes
$150–$250 / hr
+
A rebuild every 2–3 years
When the theme and apps can’t be updated any further
$30k–$150k
=
Fragmented, slow to change, and rebuilt every few years
$10k–$30k+ / yr
Headlands + Presidio+
$2,500
/ year
Plus Presidio+, billed monthly at a discounted Headlands rate.
Here’s what’s included
An enterprise-grade theme with 40 designed sections
Presidio+ app: promotion engine, bundles, gifting, and loyalty
Search, filtering, and product quizzes
Backups, staging stores, and bulk data tools
Ongoing updates and new features
Direct access to the developers who built it
Ranges reflect typical published pricing for comparable apps and agency rates. Your stack will differ — ask us and we’ll price yours.
What’s included
40 professionally designed sections, ready on day one.
Shopify theme editor
Header
Hero
Featured collection
+ Add section
Footer
Built in Shopify’s own editor
No page builder, no separate app to learn. Drag sections into place in the editor your team already uses.
40
Sections, designed as one system
Heroes, collection grids, comparison tables, FAQs, testimonials, video — every section shares the same type, spacing, and color tokens, so any combination looks intentional.
New sections, continually added
We keep designing new sections, and your store gets them through the Presidio+ companion app — add them from the editor the day they ship, no theme update required.
Testimonials
Trust
Product grid
Merchandising
−
+
−
Comparison table
Conversion
Image with text
Storytelling
▶
Shoppable video
Merchandising
−20%
Bundle builder
Presidio+
Hero
Layout
The proof
The features that replace your apps.
Features marked Presidio+ are powered by our companion app — the backend logic a theme can’t run on its own.
Mix-and-match bundles
Let shoppers build their own set from a curated range.
Merchandising
Presidio+
Fixed bundles
Sell curated kits at a single bundle price.
Merchandising
Presidio+
Gift with purchase
Reward a spend threshold with a free gift.
Merchandising
Presidio+
Cart promotions
Progress bars that nudge bigger baskets.
Merchandising
Presidio+
Loyalty and points
Points, tiers, and rewards without another app.
Merchandising
Presidio+
Selectable gifts
Let shoppers choose which reward they unlock.
Merchandising
Presidio+
Quick add
Add to cart straight from any product grid.
Product & cart
Variant swatches
Colour and material swatches on cards and PDPs.
Product & cart
Sibling products
Link related products and switch with no reload.
Product & cart
Side-cart drawer
Adjust the cart without leaving the page.
Product & cart
Sticky add to cart
The buy button follows the scroll on long PDPs.
Product & cart
Shoppable video
Sell directly from video and UGC content.
Product & cart
Presidio+
Our companion app, built for Headlands and nothing else.
Anyone can staple eight generic apps onto a theme. That costs speed, design consistency, and sanity. Presidio+ was co-designed with Headlands and ships in the subscription.
Concern
Generic app stack
Headlands + Presidio+
Design consistency
Each app injects its own markup and CSS
Sections inherit the theme’s tokens — everything looks native
Performance
Six to ten apps, duplicate scripts, layout shift
One theme-app extension, lazy-loaded into existing components
Bundles and discounts
A third-party app fights the theme’s cart markup
Cart Transform and GWP render inside the theme’s own cart drawer
Upgrades
A theme update breaks app placements
Theme and app are versioned and tested together
Onboarding
Manual theme setup, store by store
One-click install and migration from your old theme
Support
Finger-pointing between theme, app, and agency
One team owns both
See it running on a real catalog.
Browse a live Headlands store with real products, real merchandising, and real page weight. Run your own Lighthouse audit while you’re in there — we’d rather you check.
Performance that holds
A faster store sells more. Headlands stays fast as your catalog grows.
Fewer shoppers bounce
Products and imagery appear right away, so people stay instead of leaving while a page loads.
No mis-taps on mobile
The layout never shifts under a shopper’s thumb, so they tap what they meant to.
Fast on every page, not just the homepage
Product and collection pages — where people actually buy — load just as quickly.
Rich media without the slowdown
Use video, 3D, and zoom freely. They load when a shopper taps them, not before.
Fewer abandoned carts
Adding to cart, filtering, and searching happen instantly, without a page reload to lose people.
It stays fast after launch
Every update is speed-tested before it reaches your store, so performance doesn’t quietly decay.
Piling on third-party apps can slow any theme down. Presidio+ replaces most of them, so your store stays quick.
Updates you can actually take
Designed to evolve with your store.
New sections
New features
Performance improvements
Compatibility updates
Presidio+ functionality
Developer support
01
Your customizations are safe
You own a full copy of the theme’s code on GitHub, so nothing you’ve changed gets overwritten. Updates are added to your store, not swapped in over it.
02
Take only what you want
Want the new cart drawer but not the new navigation? Add just that one. Each improvement arrives on its own, so you’re never forced into an all-or-nothing upgrade.
03
New features, no upgrade fees
New functionality, Shopify compatibility, speed improvements, and fixes ship all year and are included in your subscription — never a paid “version 2”.
~/yourstore/theme
upstream ↑ 4
[✓] cart-drawer-v2
merge
[ ] nav-mega-menu
skip
[✓] perf/critical-css
merge
[✓] a11y/focus-traps
merge
$ shopify theme push --live
Pick the improvements you want. If you don’t have a developer, ours apply them for you — that’s part of the subscription.
Compliance handled
Be found by every shopper — on Google, in AI assistants, and with a screen reader.
Accessibility, search visibility, and AI readiness are usually expensive fixes after launch. With Headlands they’re done on day one.
Show up when shoppers ask AI what to buy.
Every shopper can buy from you
Works with screen readers and keyboards, keeps text readable, and announces cart changes — meeting WCAG 2.1 AA so you reach more customers and avoid accessibility complaints later.
Richer Google listings, no SEO app
Prices, ratings, and stock status can show directly in Google results from day one. The product data Google needs ships correctly formed, so you don’t need another app for it.
Ranks from the moment it’s live
Search engines can read every page and product without anything hidden or delayed, so your store gets indexed and found right away — no technical SEO cleanup required.
Who it’s for
Built for the people who’ll actually work in it.
For developers
Full repository access, a clean modular architecture, and a codebase documented well enough that a new engineer — or their coding agent — can ship in week one. Your workflow stays yours — branch, review, deploy however you already do it — while upstream improvements keep arriving.
For designers
A companion Figma library with every component, layout, and state documented and matched to production. Your team designs new pages in the same system the theme is built from, so what gets designed is what gets built.
For merchandisers
Sections, blocks, and presets that let your team build and change pages without a developer — and without the layout drifting away from the design system every time they do.
Agent-ready
Built to be built on.
Your team’s coding tools already know how Headlands works. The conventions, guardrails, and checks are written where those tools read them — so whether a developer uses Claude Code, Codex, Cursor, or Copilot, the work is faster and harder to break.
Conventions live in the codebase
Architecture, naming, and patterns are documented where coding tools read them — not in a wiki nobody opens.
Guardrails on every edit
Automated checks pass or fail each change before it reaches a branch, and nothing pushes to a live theme by accident.
Works with the tools your team already uses
Claude Code, Codex, Cursor, Copilot — bring your own. Presidio keeps the tooling current as part of the subscription.
No proprietary tooling. No lock-in. Clone the repo and try it.
A decade of Shopify experience, in one theme.
10+
years building
Shopify themes
50,000+
stores running
on our themes
2,000
five-star reviews
from merchants
Platinum
Shopify partner
and app developer
A team, not a ticket queue
Premium support means our developers, not a help doc.
What support includes
Launch assistance and configuration
Sibling products, custom fonts, and variant swatch setup
Direct developer access for customization work
Update merges handled for you if your team would rather not
Priority response
One subscription. The whole foundation.
$2,500
/ year
No Theme Store listing, no one-time purchase, no version you’re stuck on. An actively maintained commerce foundation and a team behind it.
*Presidio+ is billed monthly on top of the subscription. Headlands merchants pay a discounted rate.
Included
Headlands theme, with continuous updates
Presidio+ — our companion app, at a discounted Headlands rate*
Full GitHub repository access
Companion Figma design system
Premium support and direct developer access
Launch assistance
Outgrown your theme? Not ready for a rebuild?
That’s exactly who Headlands is for. Tell us about your store and we’ll show you what moving looks like.
