Client
FlavCity
Industry
Services
Headless → Shopify Migration
Custom Bundle Development
Subscription Optimization
Ongoing CRO Sprints
Tech partners
Shopify Plus
ReCharge (Subscriptions)
Klaviyo (Email & Flows)
Shopify Markets
Presidio partnered with FlavCity, the health and wellness brand founded by Bobby Parrish, to migrate its ecommerce platform from a custom headless stack to Shopify. The goal was to simplify platform management, accelerate experimentation, and create a conversion-focused storefront capable of supporting subscription growth and flexible product bundling. By consolidating the ecommerce architecture within Shopify, Presidio established a scalable foundation for ongoing CRO improvements, streamlined merchandising, and faster campaign deployment.
Scaling Founder-Led Ecommerce on Shopify
FlavCity’s growth is powered by a high-volume content engine, an engaged wellness community, and strong repeat purchase behaviour. As the product catalogue expanded across protein powders, electrolytes, collagen, and pantry staples, the ecommerce platform needed to support rapid campaign launches, flexible product bundling, and subscription-driven revenue. With a mobile-first audience and education-led purchasing journey, the Shopify storefront needed to balance ingredient transparency with fast product discovery and streamlined purchase paths. Migrating to Shopify created the foundation for this growth, enabling faster merchandising updates, scalable bundle configuration, and ongoing conversion optimisation across product pages and subscription flows.
The Challenge: Migrating from Headless to a Scalable Shopify Platform
FlavCity’s custom headless architecture provided flexibility but introduced increasing operational friction as the brand scaled. Launching new campaigns, testing merchandising ideas, and managing bundle logic often required engineering support, slowing experimentation and limiting marketing agility. Subscription purchasing also lacked consistency across product templates, while bundle configuration and promotional logic became difficult to maintain as the product catalogue expanded. The business required a more streamlined ecommerce platform capable of supporting faster iteration, clearer subscription experiences, and scalable product bundling. Migrating to Shopify offered the opportunity to simplify infrastructure while creating a foundation for ongoing conversion optimisation and platform growth.
Our Shopify Migration, CRO & Bundle Optimization Strategy
Presidio executed a full migration from FlavCity’s custom headless stack to a Shopify-native architecture designed for operational simplicity and faster experimentation. The Shopify migration prioritised storefront stability, modular theme flexibility, and preservation of existing SEO equity while enabling faster marketing deployment. Bundles were engineered as a core merchandising engine. We implemented a custom **Build Your Own Bundle** framework that allowed customers to configure personalized product combinations, unlock tiered incentives, and maintain compatibility with subscription products. This flexible bundling system supported higher average order value while reinforcing repeat purchase behavior. Subscription purchasing was refined to strengthen retention. We improved savings visibility, clarified subscription messaging across product templates, and introduced lifecycle improvements designed to reduce churn and support long-term customer value. Following migration, Presidio implemented a structured Shopify CRO roadmap focused on mobile PDP refinement, ingredient transparency modules, and ongoing experimentation across messaging, social proof, and product page conversion elements.
Successfully migrated from a complex headless stack to a streamlined Shopify platform
Faster marketing deployment and experimentation following the Shopify migration
Custom bundle configuration driving higher average order value
Clearer subscription purchasing experience supporting retention growth
Reduced development overhead and simplified ongoing platform maintenance
Modular Shopify theme architecture enabling continuous CRO experimentation
With Shopify as the foundation, FlavCity can launch campaigns faster, test merchandising ideas quickly, and refine conversion paths without engineering bottlenecks. Bundling strategies, subscription incentives, and product page experiences can now evolve through continuous experimentation. Rather than rebuilding infrastructure, the team can focus on growth. The Shopify platform now supports FlavCity’s content-driven audience, enabling ongoing CRO improvements, scalable bundle merchandising, and subscription-led revenue expansion.
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