Client
NOBULL x TB12
Industry
Services
Custom Site Build
Bundling
Subscriptions
Tech partners
Shopify
Klaviyo
Nosto
Presidio acts as the long-term Shopify Plus partner for NOBULL, delivering advanced Shopify NetSuite integration, enterprise subscription architecture, and ongoing Shopify support to power high-velocity campaign launches at scale.
Enterprise Shopify Plus Brand Overview
NOBULL is a performance-driven athletic apparel and footwear brand operating at significant scale on Shopify Plus. With a high SKU catalog, subscription offerings, and complex backend operations, the brand requires enterprise-grade ecommerce infrastructure to support both direct-to-consumer growth and operational precision. As the business expanded through its partnership with TB12, deeper Shopify NetSuite integration became critical to unify product flows, inventory visibility, and financial reporting across a shared ecosystem. Supporting this level of complexity demanded a scalable, high-performance Shopify Plus foundation capable of evolving alongside rapid growth.
The Challenge: Why Enterprise Shopify Plus & NetSuite Integration Was Needed
As NOBULL scaled, operational complexity increased across both frontend experience and backend systems. The brand required tighter synchronization between Shopify and NetSuite to ensure real-time data accuracy across finance, inventory, and fulfillment workflows. Subscription architecture needed to support scale without introducing instability, and high-velocity campaign launches demanded custom landing page and merchandising systems capable of handling volume without performance degradation. With TB12 products entering the ecosystem, maintaining storefront consistency and backend alignment became even more demanding. NOBULL needed a long-term Shopify Plus partner capable of managing ERP integration, subscription infrastructure, and ongoing platform optimization simultaneously.
Our Shopify Plus, NetSuite & Subscription Strategy
Presidio partnered with NOBULL on a long-term retainer basis, delivering enterprise-level Shopify Plus support across backend integration, subscription architecture, and frontend optimization. We architected and implemented advanced Shopify NetSuite integration to ensure accurate, real-time data flow between ecommerce operations and ERP systems, reducing manual reconciliation and increasing operational visibility. On the frontend, we designed and deployed custom landing and merchandising systems engineered for high-velocity product launches and campaign execution. We also supported and evolved NOBULL’s subscription architecture to ensure scalability, stability, and seamless alignment with fulfillment and finance workflows. As TB12 product lines were integrated into the ecosystem, we developed cohesive landing experiences and optimized core Shopify templates to maintain performance under increased catalog and traffic demands. Through continuous Shopify Plus support, Presidio provides technical oversight and strategic input to ensure infrastructure stability while enabling rapid marketing execution.
Advanced Shopify NetSuite integration enabling real-time ERP synchronization
Improved inventory visibility and financial reporting accuracy
Enterprise-grade subscription architecture built for scale
Custom landing and merchandising systems supporting high-velocity campaigns
Measurable performance improvements across core Shopify Plus templates
Long-term Shopify Plus partnership supporting ongoing platform evolution
NOBULL now operates on a tightly integrated Shopify Plus ecosystem designed to support enterprise complexity without sacrificing agility. Ongoing collaboration focuses on subscription expansion, ERP refinement, campaign optimization, and continuous performance tuning to ensure the platform scales in lockstep with the brand’s operational and marketing growth.
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