Client
NOBULL x TB12
Industry
Services
Tech partners
Presidio acts as NOBULL’s long-term Shopify Plus partner, delivering advanced Shopify NetSuite integration, complex subscription architecture, and ongoing Shopify support to power high-velocity campaign launches at enterprise scale.
Enterprise Shopify Plus Brand Overview
NOBULL is a performance-driven athletic apparel and footwear brand operating at significant scale on Shopify Plus, managing a high SKU catalogue, subscription offerings, and complex backend operations. As the brand expanded through its partnership with TB12, it required deeper Shopify NetSuite integration to support unified product flows, inventory visibility, and financial reporting across a shared ecosystem. Supporting this level of operational complexity demanded an enterprise ecommerce foundation capable of scaling alongside rapid growth, high-volume campaigns, and evolving subscription models.
Scaling Shopify Plus with NetSuite Integration & Subscription Complexity
As NOBULL continued scaling on Shopify Plus, operational and technical complexity increased across both frontend experience and backend systems. The business required more advanced landing page and merchandising infrastructure, deeper architectural support for its subscription program, and tighter Shopify NetSuite integration to ensure real-time data synchronisation across finance, inventory, and fulfilment. With TB12 products entering the ecosystem, maintaining performance, consistency, and operational alignment became more demanding. NOBULL needed a long-term Shopify partner capable of providing ongoing Shopify support while managing complex ERP integration and high-volume campaign execution at scale.
The Goal: Enterprise Shopify Plus Partnership & Deep NetSuite Integration
NOBULL required a Shopify Plus partner agency capable of supporting ongoing platform evolution at enterprise scale while managing complex technical infrastructure. This meant architecting a robust subscription program, delivering deep Shopify NetSuite integration to streamline ERP workflows, building custom landing and merchandising systems for high-velocity campaigns, and continuously improving storefront performance. Crucially, the business needed ongoing Shopify support that would enable rapid product launches and marketing execution without introducing operational friction or technical bottlenecks.
Advanced Shopify NetSuite integration enabling real-time ERP synchronization
Enterprise-grade subscription architecture with ongoing Shopify support
Custom landing and merchandising systems built for high-velocity campaigns
Measurable performance improvements across core Shopify Plus templates
2+ year ongoing Shopify Plus partnership
Infrastructure designed to support rapid product and campaign deployment at scale
Presidio partnered with NOBULL as a long-term Shopify Plus collaborator, delivering enterprise-level Shopify support across multiple initiatives. We architected and implemented advanced Shopify NetSuite integration to ensure accurate, real-time data flow between ecommerce operations and backend ERP systems, reducing manual overhead and increasing operational visibility. On the frontend, we designed and built custom landing and merchandising systems engineered for high-velocity product launches and campaign execution. We also supported and evolved the brand’s subscription architecture, ensuring scalability, stability, and seamless integration with broader operational workflows. As TB12 product lines were integrated into the ecosystem, we developed cohesive landing experiences and optimised core Shopify templates to maintain performance at scale. Through ongoing Shopify support and retainer collaboration, Presidio provides continuous technical oversight and strategic input, enabling NOBULL to move quickly without compromising infrastructure stability.
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