Client
HealthyBaby
Industry
Services
Tech partners
Presidio delivered a strategic Shopify migration for HealthyBaby, moving the brand off a complex headless setup and onto a scalable subscription-focused ecommerce platform built for performance and long-term growth.
HealthyBaby’s Subscription Ecommerce Model
HealthyBaby is an eco-conscious baby products brand focused on delivering safer, more sustainable essentials for modern families. With diapers at the centre of their business, the company operates on a subscription-driven ecommerce model designed to generate recurring revenue and long-term customer loyalty. Because the brand’s growth depends heavily on its Shopify subscription model, the ecommerce platform must deliver a seamless customer experience, fast performance and operational flexibility to support ongoing acquisition and retention at scale.
Headless to Shopify: The Challenge Behind the Migration
HealthyBaby was operating on a headless ecommerce stack that had grown increasingly complex and expensive to maintain. While headless commerce offered theoretical flexibility, in practice it introduced significant technical overhead and ongoing development dependency. Routine updates required engineering support, experimentation cycles were slow, and optimizing the Shopify subscription model - the brand’s core revenue driver - became increasingly difficult. As the business scaled, performance bottlenecks and operational friction began to outweigh the benefits of the headless architecture. Rather than enabling growth, the existing setup was limiting speed, efficiency and agility - creating the need for a strategic headless to Shopify migration built around simplicity, performance and subscription scalability.
The Goal: A Strategic Shopify Migration for Subscription Growth
HealthyBaby’s objective was clear: execute a strategic Shopify migration that would eliminate unnecessary technical complexity and reduce ongoing development costs. Moving off headless required more than a platform switch - it demanded a simplified architecture designed to support long-term subscription growth. The new Shopify ecommerce platform needed to deliver faster performance, improved usability and a more intuitive subscription experience for customers. Internally, the team required full control over content, campaigns and product updates without engineering dependency. At the same time, the brand saw the migration as an opportunity to elevate the overall user experience through a refreshed design direction - ensuring the new Shopify storefront reflected both the quality of the product and the strength of the subscription model.
Successful headless to Shopify migration completed with minimal disruption
Reduced technical complexity and ongoing development costs
Improved site speed and overall Shopify performance
Internal team fully self-sufficient in managing content and subscription updates
Subscription model restructured to support recurring revenue growth
Faster marketing iteration cycles without engineering dependency
Presidio executed a full headless to Shopify migration, transitioning HealthyBaby from a complex custom stack to a streamlined Shopify ecommerce platform designed around its core subscription model. As part of our Shopify migration services, we rebuilt the storefront architecture with subscriptions at its centre, ensuring the customer journey, product structure and backend workflows were aligned with recurring revenue growth. The migration simplified the tech stack, eliminated ongoing developer dependency and reduced operational friction across teams. We implemented a performance-first Shopify architecture focused on speed, stability and scalability, creating a platform capable of supporting sustained traffic and subscription growth. Working closely with Mostly Sunny, we translated the refreshed UX vision into flexible, modular templates that empower the internal team to launch campaigns, manage products and iterate without engineering support.
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