Client
The GREAT.
Industry
Presidio partnered with The GREAT. to refine its Shopify storefront, focusing on collection page discovery, mobile browsing flow, and merchandising flexibility. The goal was to improve how customers explore seasonal apparel collections, navigate product categories, and discover limited inventory styles while maintaining the brand’s editorial visual identity.
Fashion Ecommerce Collection Pages & Product Discovery
The GREAT. operates as a direct-to-consumer fashion brand known for vintage inspired silhouettes, relaxed styling, and thoughtfully produced seasonal collections. Because many styles launch in limited quantities and rotate frequently, Shopify collection pages play an important role in helping customers browse new arrivals, explore curated edits, and discover signature pieces. Fashion shoppers often move between multiple collections and product categories before selecting an item. As a result, the ecommerce experience must support intuitive collection navigation, clear product imagery, and fast mobile browsing performance while maintaining the brand’s storytelling and lifestyle aesthetic.
The Challenge: Improving Shopify Collection Page Discovery & Mobile Browsing
As The GREAT.’s online audience grew, the Shopify storefront required refinement to better support collection discovery and mobile browsing behavior. Collection pages and product detail pages needed clearer hierarchy for sizing guidance, fabric descriptions, and styling imagery so customers could evaluate garments more easily. Collection navigation also required improvement to help shoppers browse seasonal releases, new arrivals, and signature wardrobe pieces without losing context. At the same time, increased traffic from marketing campaigns and social media required stronger mobile performance to ensure the storefront remained stable during peak browsing periods. The challenge was improving product discovery and collection navigation while preserving the brand’s relaxed editorial presentation.
Our Shopify Collection Page & Merchandising Optimization Strategy
Presidio implemented a focused optimisation initiative across Shopify collection pages, product page structure, and storefront performance. Product templates were refined to highlight fabric details, sizing information, and styling imagery while strengthening the above-the-fold purchase flow. Collection page layouts were reorganised to improve product discovery across seasonal edits, signature styles, and product categories. Navigation adjustments made it easier for customers to move between collections while maintaining clear product context. Performance improvements included image optimisation, script cleanup, and mobile UX refinements to ensure consistent page speed and reliable browsing behaviour. Modular theme controls were also introduced so the internal team could update homepage storytelling, feature seasonal campaigns, and adjust merchandising layouts without developer dependency.
Improved product page hierarchy supporting clearer purchase decisions
Enhanced Shopify collection page navigation across seasonal collections and product categories
Stronger mobile browsing performance and storefront stability
Faster page load times during campaign-driven traffic spikes
Greater merchandising flexibility for launching new collections and curated edits
Reduced friction in product discovery, browsing, and checkout flow
As The GREAT. continues introducing new seasonal collections, Shopify collection pages play a central role in helping customers discover new arrivals, browse curated edits, and engage with the brand’s evolving style. Ongoing collaboration focuses on refining collection merchandising, improving mobile browsing performance, and strengthening product discovery across the storefront. Each iteration helps ensure the Shopify experience reflects the same effortless style and attention to detail that defines The GREAT.’s apparel while supporting consistent browsing performance and long term ecommerce growth.
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