Client
Pepper Home
Industry
Services
Custom Product Configuration & Visualization (Cylindo)
Shopify Plus Architecture & UX Optimization
PDP & Purchase Flow Enhancements
Ongoing Development & Performance Optimization
Tech partners
Shopify Plus
Cylindo
Klaviyo
Shopify Markets
Presidio partnered with Pepper Home to refine its Shopify experience, with a focus on product page customization, collection discovery, and storefront performance. The goal was to improve how customers explore fabric options, compare design choices, and purchase made-to-order home décor products through a seamless digital experience.
Home Décor Ecommerce Built Around Product Customization
Pepper Home is a direct-to-consumer home décor brand specializing in customizable products such as pillows, curtains, and table linens. Because many items are made to order, the Shopify storefront needs to support clear product page customization while keeping the purchase journey intuitive and visually polished.
Customers often compare multiple fabrics, colors, and sizing options before choosing a final design. That means the ecommerce experience has to communicate customization choices, pricing variations, and product details clearly while supporting collection discovery and a browsing experience that reflects the brand’s design-led positioning.
The Challenge: Improving Shopify Product Page Customization
As Pepper Home expanded its product range and customization options, the Shopify storefront needed refinement to make product pages easier to navigate. Shoppers needed a clearer structure to move through fabric selections, sizing, and finishes without the experience feeling overwhelming.
Collection navigation also needed improvement so customers could browse patterns, colors, and styles more efficiently, while growing mobile traffic made performance optimization essential. The goal was to create a shopping experience that felt intuitive, inspiring, and as approachable as working with a home stylist.
Our Shopify Product Customization & Merchandising Strategy
Presidio delivered a structured Shopify optimization focused on product page customization, collection discovery, and performance. Product templates were refined to guide customers through fabric selection, sizing, and key details, while improving the above-the-fold purchase flow.
Collection pages were reorganized to better showcase patterns, design themes, and categories for easier browsing, alongside performance upgrades like image compression, script cleanup, and mobile UX improvements. Modular merchandising controls also gave the team flexibility to update collections and homepage content without relying on developers.
Clearer product page customization for fabric, size, and finish selection
Improved navigation across patterns, collections, and home décor categories
Stronger mobile performance and more stable page load behavior
Enhanced browsing experience for design inspiration and collection discovery
Greater merchandising flexibility for seasonal collections
Reduced friction across made-to-order product selection
As Pepper Home continues to expand its assortment of fabrics and home décor products, the Shopify storefront remains central to how customers explore styles, compare options, and personalize their spaces. Ongoing work is focused on refining product customization flows, improving product visualization, and strengthening merchandising strategies that bring new patterns and collections to the forefront. The goal is to make the online experience feel as intuitive and inspiring as designing a room in person. Each enhancement helps customers move from discovery to purchase with more confidence while reinforcing Pepper Home’s approachable, design-led brand experience.
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