Client
Good Good Golf
Industry
Services
Custom Site Build
Bundling
CRO
Tech partners
Shopify
Klaviyo
Yotpo
Presidio helped Good Good Golf turn a slow, outdated store into a high-performance Shopify engine built for viral traffic, rapid product drops, and internal team autonomy - all in under 30 days.
40%
Increase in Checkout Conversion Rate
55%
Increase in Lighthouse Performance
Ecommerce Website Redesign Overview
Good Good Golf is a media-driven golf brand with over 3M+ YouTube subscribers, operating at the intersection of content, community, and commerce. Massive traffic surges tied to viral content and limited-edition product drops required a Shopify storefront capable of handling high demand while maintaining performance and brand energy. The ecommerce experience needed to scale with audience growth while empowering the internal team to move quickly.
The Challenge: Why a Shopify Store Redesign Was Needed
The existing storefront struggled under traffic spikes, lacked performance optimization, and no longer reflected the quality of the brand’s media presence. Page load times lagged during high-volume events, and product drops required technical intervention, slowing execution at critical launch moments. Internally, merchandising updates and campaign launches were constrained by development reliance, limiting agility.
Our Shopify Redesign & Performance Optimization Strategy
Presidio rebuilt the storefront from the ground up on Shopify with a performance-first architecture and simplified content structure. We implemented flexible, modular templates designed specifically for frequent drops, collections, and campaign activations. The rebuild focused on site speed, scalability, and internal autonomy. The entire redesign and rebuild was executed and launched in under 30 days.
Full Shopify redesign and ecommerce website rebuild delivered in under 30 days
Significant improvement in page speed and load stability
Increased conversion rate post-launch
Stable performance during major viral traffic spikes
Internal team enabled to manage drops without developer reliance
Good Good Golf now operates on a scalable Shopify foundation engineered for sustained audience growth and high-frequency product releases. Ongoing optimization focuses on refining drop workflows, performance tuning, and continued experimentation to support expanding community engagement and commerce velocity
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