Client
Good Good Golf
Industry
Services
Tech partners
Presidio helped Good Good Golf turn a slow, outdated store into a high-performance Shopify engine built for viral traffic, rapid product drops, and internal team autonomy - all in under 30 days.
40%
Increase in Checkout Conversion Rate
55%
Increase in Lighthouse Performance
Ecommerce Website Redesign Overview
Good Good Golf is a media-driven golf brand with over 3M+ YouTube subscribers, operating at the intersection of content, community, and commerce. Massive traffic surges tied to viral content and limited-edition product drops required a Shopify storefront capable of handling high demand while maintaining performance and brand energy. The ecommerce experience needed to scale with audience growth while empowering the internal team to move quickly.
The Challenge: Why a Shopify Store Redesign Was Needed
Good Good Golf had become one of the most recognizable golf brands online, fueled by a rapidly growing YouTube audience - but its website hadn’t kept pace with that growth. The existing site was slow and outdated, struggled to handle traffic spikes from viral content, and didn’t reflect the quality or energy of the brand. Internally, the team found it difficult to update content or execute frequent product drops, creating friction at a time when speed and flexibility were critical.
Our Shopify Redesign & Performance Optimization Strategy
Good Good Golf needed a website that could match the production quality and momentum of its media brand while performing reliably under heavy traffic. The new site had to load extremely fast, support frequent drops, collections, and campaigns, and give the internal team the autonomy to launch and manage content without relying on developers. All of this needed to be delivered on a tight timeline.
Full Shopify redesign and ecommerce website rebuild delivered in under 30 days
Significant page speed improvement compared to the previous storefront
Post-launch conversion rate uplift
Internal team fully self-sufficient in managing content and product drops
Infrastructure designed to support frequent, high-volume product releases
Proven performance stability during viral traffic surges
Presidio partnered with Good Good Golf to redesign and rebuild its storefront from the ground up on Shopify, with performance and scalability as core principles. We delivered a full redesign of the storefront experience alongside a complete rebuild on Presidio’s Shopify framework, introducing a performance-first architecture and a simplified content structure. Flexible templates were created to support drops, collections, and campaigns, enabling rapid launches - and the entire project was delivered and launched in under 30 days.
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